Instagram for Marketing?



by Yolanda M. Johnson-Bryant, “That Literary Lady”. April 1, 2014.

For as long as I can remember, I’ve been telling the world about using social media. I’ve also said that if you are not using social media to market yourself or your products or services, you’re doing yourself a disservice. Hundreds of social media platforms are available, and most of them can be used as platforms to market yourself.

Now, don’t get stuck on that last part, where I said hundreds of social media platforms are available. Don’t think that you should use every single social media platform (although I do, but it’s part of my business). Instead, consider your target audience, consider where your potential client or next sale might be. Continue reading

Will That Be Cash, Check, or Charge?

 by Yolanda M. Johnson-Bryant. Before I go any further, I want you to take a moment to read the following scenarios.

Scenario One: You’re having a book signing at a local venue. You’ve made sure that you’ve stopped by the bank to get plenty of change. You know you’re going to have lots of sales and don’t want to run the risk of running out of funds.

Your signing starts and you’re shining in your moment. Your books are selling like hotcakes at $15 a pop. Some of your readers have even purchased all five of your books—that’s $75 from just one buyer! You smile; you’re in your element. That is until the next customer tells you that she wants to buy two sets of your books as gifts for family and friends. You begin to sign the books, pack them in the cute little decorative bags you’ve bought, complete with complementary tissue paper, then the “potential” customer hands you her Visa credit card. You stop in your tracks. You have no way of accepting the credit card. Continue reading

The “Colored” Section of the Bookstore

Ever “Google” yourself? You should. Here’s an article I wrote a few years ago that author, lawyer and freelancer Norwood Holland reposted on his site.

-September 21, 2011, by Yolanda M. Johnson-Bryant the founder and CEO of Bryant Consulting. Her consulting firm provides a variety of services to new and established writers, including ghost writing, manuscript editing, character development, and marketing. See YolandaMJohnson.com
and LiteraryWonders.com

African-Americans have come a long way in the literary industry. More and more black authors are emerging onto the markets, be in via traditional publishing or self-publishing. This is good news to our authors and readers, but we have to admit—we have a long way to go.
As authors, we have made our mark in bookstores. Let me correct that—non African-American bookstores. Now, when a patron walks into a bookstore such as Borders, Barnes and Noble or even Wal-mart, a reader can find our section with ease; the “colored section” if you will. Continue reading

Fine-Tuning Your Website Could Lead to Conversion

by Yolanda M. Johnson-Bryant. February 1, 2014. How effective is your Website? Just having a Website is not enough. If you have a Website that is left unengaged, not updated, unappealing, or a hot jumbled mess, it’s time to reevaluate your site.

When I visit a Website and find it hard to read, or if I can’t find what I’m looking for, I will click off as fast as a Porsche can go from zero to sixty. You must give visitors reasons to stay on your site. Consider steps that will make your site more inviting and effective so that you can begin to convert visitors to customers. Continue reading

Happy New Year!

Short and sweet. I’ve had a great 2013. I was awarded great opportunities, met great people and achieved several goals. With ups, comes downs. The true lesson from those negative experiences is that we’ve learned from, turned them into positives and moved on. In 2014, find yourself doing something different than what you did in 2014. My 2014 Motto is “No Regrets.” Don’t regret tomorrow, what you can do today. And, don’t take for granted, what you can do today, that you may not be able to tomorrow. Happy 2014 Everyone. Make it a 4P Kind of Year!