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Back to School

by Yolanda M. Johnson-Bryant DTM

back-to-schoolIt seems as if it wasn’t too long ago that the calendar read “First Day of Summer,” and yet, here we are in August already. Fall is upon us and that means its Back to School time. If you’ve read any of my columns, you know that even though my niche is publicity, marketing, and branding, I’ve always made sure I’ve expounded upon the importance of giving back. Whether we realize it or not, when we give, we leave behind our brand in some shape, form, or fashion.

Why not use this time to give back to children who will be starting school soon Continue reading

What is Google Up To Now?

by Yolanda M. Johnson-Bryant DTM.

google_200x200 - CopyLike many Google lovers, I’ll step up and say that I’m Google’s biggest fan. However, recent announcements have me wondering, “What is Google up to now?”

Flash back to about three years ago when Google launched Google+, or Google Plus. Many, including myself, were sure that Google Plus would leave Facebook, and its counterparts, in the social media dust storm. Unfortunately, with its current 300 million plus users, as of (as of October 2013), the social network is struggling to catch Facebook’s 1.23 billion Continue reading

Instagram for Marketing?

Instagram.com

Instagram.com

by Yolanda M. Johnson-Bryant, “That Literary Lady”. April 1, 2014.

For as long as I can remember, I’ve been telling the world about using social media. I’ve also said that if you are not using social media to market yourself or your products or services, you’re doing yourself a disservice. Hundreds of social media platforms are available, and most of them can be used as platforms to market yourself.

Now, don’t get stuck on that last part, where I said hundreds of social media platforms are available. Don’t think that you should use every single social media platform (although I do, but it’s part of my business). Instead, consider your target audience, consider where your potential client or next sale might be. Continue reading

Will That Be Cash, Check, or Charge?

 by Yolanda M. Johnson-Bryant. Before I go any further, I want you to take a moment to read the following scenarios.

Scenario One: You’re having a book signing at a local venue. You’ve made sure that you’ve stopped by the bank to get plenty of change. You know you’re going to have lots of sales and don’t want to run the risk of running out of funds.

Your signing starts and you’re shining in your moment. Your books are selling like hotcakes at $15 a pop. Some of your readers have even purchased all five of your books—that’s $75 from just one buyer! You smile; you’re in your element. That is until the next customer tells you that she wants to buy two sets of your books as gifts for family and friends. You begin to sign the books, pack them in the cute little decorative bags you’ve bought, complete with complementary tissue paper, then the “potential” customer hands you her Visa credit card. You stop in your tracks. You have no way of accepting the credit card. Continue reading

The “Colored” Section of the Bookstore

Ever “Google” yourself? You should. Here’s an article I wrote a few years ago that author, lawyer and freelancer Norwood Holland reposted on his site.

-September 21, 2011, by Yolanda M. Johnson-Bryant the founder and CEO of Bryant Consulting. Her consulting firm provides a variety of services to new and established writers, including ghost writing, manuscript editing, character development, and marketing. See YolandaMJohnson.com
and LiteraryWonders.com

African-Americans have come a long way in the literary industry. More and more black authors are emerging onto the markets, be in via traditional publishing or self-publishing. This is good news to our authors and readers, but we have to admit—we have a long way to go.
As authors, we have made our mark in bookstores. Let me correct that—non African-American bookstores. Now, when a patron walks into a bookstore such as Borders, Barnes and Noble or even Wal-mart, a reader can find our section with ease; the “colored section” if you will. Continue reading